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Monday, 7 April 2008

New Look Cebra Fair Trade Website

My web designer Jamie Lovell and I have worked very hard over the last few weeks to bring you our new look Cebra fair trade website. And here it is - fresh, contemporary, informative and easy to navigate.

My aim is to bring you stylish, modern, well made eco chic. Accessories that you can be proud of and that stay in fashion for some time. And when you tire of your purchase you can either pass it on to someone who appreciates eco chic or compost most items (or dismantle them and make them into new accessories - the jewellery for example!).

All our fair trade and eco accessories have been made by small co-ops and individual artisans from either Africa, Asia, South America or Europe. Buy purchasing fair trade accessories you can really make a difference to their lives. I believe that fair trade not only supports the people but also the environment they live in (and therefore ultimately our environment - our planet is here to enjoy for everyone, not just a chosen few). Fair trade enables people to get a better education and send their children to school. It empowers people and gives them a meaning in life. Fair trade to me also means products that have been made using traditional skills and craftsmanship as well as sustainable and/or recycled base materials.

It is important to support ancient skills as hand made items have an aura of luxury and instill a sense of pride and self worth not only in the maker but also in the buyer of these accessories. And they don't have to break your bank balance. However, most hand made fair trade items don't come cheap if you want a fresh, modern, contemporary design as a lot of input goes into research and producing pilot products before the end result is released.

I think it is worth buying fair trade eco chic - you want accessories that last and that are not polluting our planet. At the same time you want stylish and contemporary items that you can be proud of.

Buying fair trade and eco accessories makes sense. Buy them with a clear conscience at Cebra.

Cebra's new website was mentioned on springfair.com marketplace

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